ANNA MONEY

We helped the ANNA team formulate and test multiple product hypotheses, design the user interface, and develop a successful MVP to make the lives of more than 60 000 business owners a bit happier.


How it started

The original idea was to create a simple instrument for small business owners that would become a reliable accountant for them (because most small businesses simply don't need an actual one). Of course, running a compliant small business is not only exciting but also pretty challenging. And nobody knows it better than the business owners. So, based on their requests and needs, we formulated our first hypotheses and started testing them.

How it's going

ANNA is user-friendly. But, more importantly, it's entrepreneur-friendly because we built it exclusively for them. So, what started as a simple instrument to make accounting easier grew into a super helpful app with multiple services:

Business debit card to make any business-related payments more convenient than ever.

01

Digital document management to safely store everything from receipts and invoices to tax reports, all kept in one place, ready for when you need them.

02

Smart invoicing service to always get paid on time, send friendly reminders to the forgetful clients, and design the invoices in your own, special way.

03

Nowadays, ANNA helps more than 60 000 users run their businesses across the UK.
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